![]() Users will have to purchase the app’s own currency called Nimbuckz to buy virtual items on Nimbuzz. It has N-World, its own digital store that offers applications, avatars, games, and digital gifts the store sees more than 500,000 transactions per month. The same chat buddy extensions are also used by brands to communicate directly with Nimbuzz users. Nimbuzz doesn’t have cutesy stickers for users but it does have chat buddies which are extensions of the app that allows users to play games, receive jokes, news, and even prepare for the graduate record examinations (GRE). In the Middle East, Nimbuzz has enabled local language scripts which allow users to communicate in the language most convenient to them including Arabic. To maintain high user engagement in India, Nimbuzz has partnerships with brands in India to contribute content based on local interests. While the eastern part of Asia fancy mobile messaging apps like Line, WeChat, and KakaoTalk, India and the Middle East prefer Nimbuzz. Today, the India-based company which is backed by Mangrove Capital Partners and Naspers Group has more than 150 million users worldwide. ![]() ![]() Founded in 2006 by Evert Jaap Lugt in Rotterdam, Nimbuzz has come a long way to its current product offering, a messaging application that is accessible on the web and mobile.
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